Infographics are a visual way to share information. According to Edward R. Tufte of the New York Times, infographics are statistical graphics of complex ideas communicated with clarity, precision and efficiency. With the internet being a primary way to convey information to millions of people worldwide, it is more important than ever to share information in the most effective way possible.
Creating an infographic for my Technology in a Systems Approach to Leadership module, was as fun as it was challenging. Along the way, I discovered why infographics are so important. Here are my top reasons why infographics are so powerful……
- Eye-catching: Since 65% of the people in the world are “visual learners,” one could capture the majority in the blink of an eye.
- Easily digested: It is easier to consume large amounts of visual content.
- Easy to understand: Complex figures can be simplified with infographics.
- Branding: Often times colors, icons and words are part of a brand so it makes sense to create infographics that include ‘brand related’ pieces.
- Valuable ideas jump: Statistics and information that may go otherwise unnoticed, can be easily highlighted in an infographic.
- Persuasive: Use an inverted pyramid or a hierarchy that provides persuasion for your readers.
- Easy to share: Many infographics have social share buttons, which makes it incredibly easy for re-posting and sharing.
- Lots of sharing: Social shares on Facebook, Twitter and LinkedIn can allow your infographic to quickly travel globally.
For a published version, please visit My Piktochart or click on Infographic in ‘Worth Sharing’